Свойство schema.org ?
Содержание: Описание, Какие должны быть типы, В каких типах используется, Примеры использования.
Свойство "video" в Schema.org используется для обозначения встроенного видеообъекта на веб-странице. Это свойство позволяет структурировать данные о видео, чтобы поисковые системы и другие платформы могли лучше понимать его содержание и контекст.
Использование свойства "video" помогает улучшить видимость видео в поисковых системах, что может привести к увеличению трафика на сайт. Когда веб-мастера добавляют это свойство к своим страницам, они предоставляют дополнительную информацию о видео, такую как его источник, длительность, описание и другие метаданные.
Свойство "video" может быть применено в различных контекстах, например, на страницах статей, блогов, новостей или в интернет-магазинах, где видео может быть связано с продуктами. Оно также может использоваться в разметке для улучшения представления видео в результатах поиска, что может включать такие элементы, как миниатюры и дополнительные описания.
Таким образом, свойство "video" в Schema.org играет важную роль в организации и оптимизации контента, связанного с видео, что в свою очередь помогает пользователям находить нужную информацию более эффективно.
Пример заметки или HTML разметки.
<h1>Foo Fighters</h1>
<h2>Video: Interview with the Foo Fighters</h2>
<object ...>
<param ...>
<embed type="application/x-shockwave-flash" ...>
</object>
Catch this exclusive interview with Dave Grohl and the Foo Fighters
about their new album, Rope.
<h2>Songs</h2>
Rope
Length: 4:05 - 14300 plays
<a href="foo-fighters-rope-play.html">Play</a>
<a href="foo-fighters-rope-buy.html">Buy</a>
From album: <a href="foo-fighters-wasting-light.html">Wasting Light</a>
Everlong
Length: 6:33 - 11700 plays
<a href="foo-fighters-everlong-play.html">Play</a>
<a href="foo-fighters-everlong-buy.html">Buy</a>
From album: <a href="foo-fighters-color-and-shape.html">The Color And The Shape</a>
<h2>Upcoming shows</h2>
<a href="foo-fighters-may20-fedexforum">FedExForum</a>
Memphis, TN, US
May 20
<a href="ticketworlds.com/foofighters/may20-2011">Buy tickets</a>
<a href="foo-fighters-may23-midamericacenter">Mid America Center</a>
Council Bluffs, IA, US
May 23
<a href="ticketworlds.com/foofighters/may23-2011">Buy tickets</a>
<h2><a href="foo-fighters-photos">28 Photos</a></h2>
<a href="foofighters-1.jpg"><img
alt="Thumbnail and linked photo of Foo Fighters band"
src="foofighters-thumb1.jpg" /></a>
<a href="foofighters-2.jpg"><img
alt="Thumbnail and linked photo of Foo Fighters band"
src="foofighters-thumb2.jpg" /></a>
<a href="foofighters-3.jpg"><img
alt="Thumbnail and linked photo of Foo Fighters band"
src="foofighters-thumb3.jpg" /></a>
<h2>Comments:</h2>
Excited about seeing them in concert next week. -Lawrence , Jan 23
I dig their latest single. -Mary, Jan 19
Showing 1-2 of 18 comments. <a href="foofighters-comments">More</a>
Пример, закодированный в формате Microdata, встроенный в HTML.
<div itemscope itemtype="https://schema.org/MusicGroup">
<h1 itemprop="name">
Foo Fighters
</h1>
<div itemprop="subjectOf" itemscope itemtype="https://schema.org/VideoObject">
<h2>
Video: <span itemprop="name">Interview with the Foo Fighters</span>
</h2>
<meta itemprop="duration" content="PT1M33S">
<meta itemprop="thumbnail" content="foo-fighters-interview-thumb.jpg"><object>
<param>
<embed type="application/x-shockwave-flash">
</object> <span itemprop="description">Catch this exclusive interview with Dave Grohl and the Foo Fighters about their new album, Rope.</span>
<h3>
Comments:
</h3>Excited about seeing them in concert next week. -Lawrence , Jan 23 I dig their latest single. -Mary, Jan 19
<div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter">
<meta itemprop="interactionType" content="https://schema.org/CommentAction">
<meta itemprop="userInteractionCount" content="18">
</div>Showing 1-2 of 18 comments. <a href="foofighters-comments">More</a>
</div>
<h2>
Songs
</h2>
<div itemprop="track" itemscope itemtype="https://schema.org/MusicRecording">
<span itemprop="name">Rope</span>
<link itemprop="url" href="foo-fighters-rope.html">Length:
<meta itemprop="duration" content="PT4M5S">4:05 - 14300 plays
<div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter">
<meta itemprop="interactionType" content="https://schema.org/ListenAction">
<meta itemprop="userInteractionCount" content="14300">
</div><a href="foo-fighters-rope-play.html" itemprop="audio">Play</a> <a href="foo-fighters-rope-buy.html" itemprop="offers">Buy</a> From album: <a href="foo-fighters-wasting-light.html" itemprop="inAlbum">Wasting Light</a>
</div>
<div itemprop="track" itemscope itemtype="https://schema.org/MusicRecording">
<span itemprop="name">Everlong</span>
<link itemprop="url" href="foo-fighters-everlong.html">Length:
<meta itemprop="duration" content="PT6M33S">6:33 - 11700 plays
<div itemprop="interactionStatistic" itemscope itemtype="https://schema.org/InteractionCounter">
<meta itemprop="interactionType" content="https://schema.org/ListenAction">
<meta itemprop="userInteractionCount" content="11700">
</div><a href="foo-fighters-everlong-play.html" itemprop="audio">Play</a> <a href="foo-fighters-everlong-buy.html" itemprop="offers">Buy</a> From album: <a href="foo-fighters-color-and-shape.html" itemprop="inAlbum">The Color And The Shape</a>
</div>
<h2>
Upcoming shows
</h2>
<div itemprop="event" itemscope itemtype="https://schema.org/Event">
<a href="foo-fighters-may20-fedexforum" itemprop="url"><span itemprop="name">FedExForum</span></a> <span itemprop="location">Memphis, TN, US</span>
<meta itemprop="startDate" content="2011-05-20">May 20 <a href="ticketmaster.com/foofighters/may20-2011" itemprop="offers">Buy tickets</a>
</div>
<div itemprop="event" itemscope itemtype="https://schema.org/Event">
<a href="foo-fighters-may23-midamericacenter" itemprop="url"><span itemprop="name">Mid America Center</span></a> <span itemprop="location">Council Bluffs, IA, US</span>
<meta itemprop="startDate" content="2011-05-23">May 23 <a href="ticketmaster.com/foofighters/may23-2011" itemprop="offers">Buy tickets</a>
</div>
<h2>
<a href="foo-fighters-photos">28 Photos</a>
</h2><a href="foofighters-1.jpg" itemprop="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb1.jpg"></a> <a href="foofighters-2.jpg" itemprop="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb2.jpg"></a> <a href="foofighters-3.jpg" itemprop="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb3.jpg"></a>
</div>
Пример, закодированный в формате RDFa, встроенный в HTML.
<div vocab="https://schema.org/" typeof="MusicGroup">
<h1 property="name">
Foo Fighters
</h1>
<div property="subjectOf" typeof="VideoObject">
<h2>
Video: <span property="name">Interview with the Foo Fighters</span>
</h2>
<meta property="duration" content="PT1M33S">
<meta property="thumbnail" content="foo-fighters-interview-thumb.jpg"><object>
<param>
<embed type="application/x-shockwave-flash">
</object> <span property="description">Catch this exclusive interview with Dave Grohl and the Foo Fighters about their new album, Rope.</span>
<h3>
Comments:
</h3>Excited about seeing them in concert next week. -Lawrence , Jan 23 I dig their latest single. -Mary, Jan 19
<div property="interactionStatistic" typeof="https://schema.org/InteractionCounter">
<meta property="interactionType" content="https://schema.org/CommentAction">
<meta property="userInteractionCount" content="18">
</div>Showing 1-2 of 18 comments. <a href="foofighters-comments">More</a>
</div>
<h2>
Songs
</h2>
<div property="track" typeof="MusicRecording">
<span property="name">Rope</span>
<link property="url" href="foo-fighters-rope.html">Length:
<meta property="duration" content="PT4M5S">4:05 - 14300 plays
<div property="interactionStatistic" typeof="https://schema.org/InteractionCounter">
<meta property="interactionType" content="https://schema.org/ListenAction">
<meta property="userInteractionCount" content="14300">
</div><a href="foo-fighters-rope-play.html" property="audio">Play</a> <a href="foo-fighters-rope-buy.html" property="offers">Buy</a> From album: <a href="foo-fighters-wasting-light.html" property="inAlbum">Wasting Light</a>
</div>
<div property="track" typeof="MusicRecording">
<span property="name">Everlong</span>
<link property="url" href="foo-fighters-everlong.html">Length:
<meta property="duration" content="PT6M33S">6:33 - 11700 plays
<div property="interactionStatistic" typeof="https://schema.org/InteractionCounter">
<meta property="interactionType" content="https://schema.org/ListenAction">
<meta property="userInteractionCount" content="11700">
</div><a href="foo-fighters-everlong-play.html" property="audio">Play</a> <a href="foo-fighters-everlong-buy.html" property="offers">Buy</a> From album: <a href="foo-fighters-color-and-shape.html" property="inAlbum">The Color And The Shape</a>
</div>
<h2>
Upcoming shows
</h2>
<div property="event" typeof="Event">
<a href="foo-fighters-may20-fedexforum" property="url"><span property="name">FedExForum</span></a> <span property="location">Memphis, TN, US</span>
<meta property="startDate" content="2011-05-20">May 20 <a href="ticketmaster.com/foofighters/may20-2011" property="offers">Buy tickets</a>
</div>
<div property="event" typeof="Event">
<a href="foo-fighters-may23-midamericacenter" property="url"><span property="name">Mid America Center</span></a> <span property="location">Council Bluffs, IA, US</span>
<meta property="startDate" content="2011-05-23">May 23 <a href="ticketmaster.com/foofighters/may23-2011" property="offers">Buy tickets</a>
</div>
<h2>
<a href="foo-fighters-photos">28 Photos</a>
</h2><a href="foofighters-1.jpg" property="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb1.jpg"></a> <a href="foofighters-2.jpg" property="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb2.jpg"></a> <a href="foofighters-3.jpg" property="image"><img alt="Thumbnail and linked photo of Foo Fighters band" src="foofighters-thumb3.jpg"></a>
</div>
Пример, закодированный в формате JSON-LD в теге <script> HTML.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "MusicGroup",
"event": [
{
"@type": "Event",
"location": "Memphis, TN, US",
"offers": "ticketmaster.com/foofighters/may20-2011",
"startDate": "2011-05-20",
"url": "foo-fighters-may20-fedexforum"
},
{
"@type": "Event",
"location": "Council Bluffs, IA, US",
"offers": "ticketmaster.com/foofighters/may23-2011",
"startDate": "2011-05-23",
"url": "foo-fighters-may23-midamericacenter"
}
],
"image": [
"foofighters-1.jpg",
"foofighters-2.jpg",
"foofighters-3.jpg"
],
"name": "Foo Fighters",
"track": [
{
"@type": "MusicRecording",
"audio": "foo-fighters-rope-play.html",
"duration": "PT4M5S",
"inAlbum": "foo-fighters-wasting-light.html",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": "https://schema.org/ListenAction",
"userInteractionCount": "14300"
},
"name": "Rope",
"offers": "foo-fighters-rope-buy.html",
"url": "foo-fighters-rope.html"
},
{
"@type": "MusicRecording",
"audio": "foo-fighters-everlong-play.html",
"duration": "PT6M33S",
"inAlbum": "foo-fighters-color-and-shape.html",
"name": "Everlong",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": "https://schema.org/ListenAction",
"userInteractionCount": "11700"
},
"offers": "foo-fighters-everlong-buy.html",
"url": "foo-fighters-everlong.html"
}
],
"subjectOf": {
"@type": "VideoObject",
"description": "Catch this exclusive interview with Dave Grohl and the Foo Fighters about their new album, Rope.",
"duration": "PT1M33S",
"name": "Interview with the Foo Fighters",
"thumbnail": "foo-fighters-interview-thumb.jpg",
"interactionStatistic": {
"@type": "InteractionCounter",
"interactionType": "https://schema.org/CommentAction",
"userInteractionCount": "18"
}
}
}
</script>
Структурированное представление примера JSON-LD.